The program covers the principles and strategies of digital communication in the fields of business management, economics, and industry, considering their dynamic and constantly evolving nature.
It provides you with a broad knowledge of personal and corporate branding, global media relations, digital public relations, marketing communications, and customer services. This specialization equips you with diverse skills, including strategies for building a digital reputation, delivering your messages and ideas in innovative and captivating ways, and effectively utilizing social media platforms. You will create digital content that captures the audience's attention and achieves sustainable success.
Upon completion of the degree, you will be a specialist in digital communication mediums, with wide-ranging employment opportunities in the digital communication industry.
